Digital Marketing Analytics Bachelor's Intern Job at Kaiser Permanente, Oakland, CA

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  • Kaiser Permanente
  • Oakland, CA

Job Description

2025 Summer Internship Program

Location:

This role is scheduled to be 100% remote. While remote, finalists MUST reside in one of the following states to be eligible for employment with Kaiser Permanente: CA, OR, WA, HI, CO, GA, MD, VA, CT, DC, or IL.

Desired Major:

Business Administration; Human Resources; Public Health; Healthcare Administration

Intern Project:

The intern will support the initiatives by leveraging the new technology to understand the user intent and provide insights.  Key responsibilities include:
-    Assisting in creating the measurement framework to monitor and analyze campaign performance and user behavior
-    Collaborate with KPIT to set up tagging and tracking mechanisms across the sites to ensure accurate data collection
-    Product regular reports to analyze the performance of campaigns, identify insights, and recommend opportunities for site improvements
-       Analyze website data to identify key areas of improvement to enhance the user experience and conversion rates
-    Support A/B testing initiatives for test setup, QA, reporting and analysis
-    Assist in improving processes.  Create documentation on measurement and metrics.

Department Description:

We, National Data, Insights and Engagement Strategy (NDIES) team, collect, analyze, derive insights, and execute campaigns and experiences on critical platforms we lead and manage on behalf of Marketing, National Health Plan, Markets, and Kaiser Permanente

Preferred skill set:

Experience with Web analytics (Adobe Customer Journey Analytics, Adobe Analytics, Google Analytics,
- Experience in website development such as WordPress, AEM, Squarespace, WIX, or similar
- Basic knowledge of HTML and CSS
- Strong understanding of UX/UI best practices and user journey improvement
- Proficient with organizing data collected from various sources
- Data validation, aggregation, and analysis
- Experience with data visualization tools (Tableau, Power BI)
- Working knowledge with SQL, Python, R or other programming languages a plus
- A passion for problem-solving, strong curiosity and self-learner
- Excellent communication and presentation skills, with the ability to communicate clearly at all levels.

Job Summary:

Lay the groundwork for a dynamic future with an industry leader. At Kaiser Permanente, you'll forge lasting relationships with colleagues across the organization while enjoying the opportunity to grow your experience and hone your expertise on assignments that have real impact. Our interns have worked on everything from analyzing financial software and developing new marketing strategies, to designing mobile apps and helping clinicians improve care delivery. We want you to get the most out of your time here and will give you projects that challenge you to think freely, question thoroughly, and explore deeply.


Essential Responsibilities:


  • Contributing to a designated project or initiative to meet a KP business objective.

  • Report development and analytics.

  • Project management - planning, execution, and measurement.

  • Learning new applications needed to complete assignments or support the execution of business objectives.

  • Job shadowing in other functional areas.

  • Performing additional duties as required.

Basic Qualifications:

Experience


  • N/A

Education

  • Pursuing a bachelors degree or have graduated from an accredited university within the last year.
  • High School Diploma or General Education Development (GED) required.

License, Certification, Registration

  • N/A

Additional Requirements:

  • Aptitude to perform data and process analytics and formulating solutions
  • Working knowledge of MS Word, Excel, PowerPoint.

Preferred Qualifications:

  • 3.0 GPA or above.
  • Advanced analytical and problem-solving skills.
  • Proven ability to build effective working relationships as well as strong interpersonal skills.
  • Excellent verbal and written communication skills
  • Ability to learn quickly and experience producing high quality work in short periods of time.
Primary Location: California,Oakland,Ordway Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 08:00 AM Working Hours End: 05:00 PM Job Schedule: Full-time Job Type: Internship Worker Location: Remote Employee Status: Regular Employee Group/Union Affiliation: NUE-PO-02|NUE|Non Union Employee Job Level: Entry Level Department: Market Research & Analytics Pay Range: $21 - $29.19 / hour Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data and a candidate's years of relevant work experience, education, certifications, skills, and geographic location. Travel: No Remote: Work location is the remote workplace (from home) within KP authorized states. Worker location must align with Kaiser Permanente's Authorized States policy. At Kaiser Permanente, equity, inclusion and diversity are inextricably linked to our mission, and we aim to make it a part of everything we do. We know that having a diverse and inclusive workforce makes Kaiser Permanente a better place to receive health care, a more supportive partner in our communities we serve, and a more fulfilling place to work. Working at Kaiser Permanente means that you agree to and abide by our commitment to equity and our expectation that we all work together to create an inclusive work environment focused on a sense of belonging and wellbeing.

Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest

Job Tags

Remote job, Full time, Work experience placement, Internship, Summer internship, Shift work,

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