Marketing at TRACTIANTRACTIAN's Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey-from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN's technical expertise and transformative solutions.What you'll doAs a SEO Manager at TRACTIAN, you will drive organic growth, enhance search visibility, and optimize conversion rates to generate high-quality leads for Tractian. You will develop and implement SEO strategies, content optimization, and CRO initiatives to maximize organic traffic and improve website performance. Working closely with Paid Search, Web, and Product teams, you will ensure seamless integration between organic and paid efforts, elevate user experience, and accelerate lead generation.ResponsibilitiesDevelop and implement organic growth strategies to drive high-quality traffic, improve search engine rankings, and maximize conversions.Design and execute CRO initiatives, including A/B testing, landing page optimization, and behavioral analysis, to enhance conversion rates and lead quality.Conduct regular technical audits to identify and resolve crawling, indexing, and site performance issues, ensuring compliance with search engine best practices.Work with Paid Search Specialists to identify high-performing organic keywords that can strengthen paid search campaigns, optimize organic content to improve keyword quality scores, and reduce CPC in paid campaigns.Leverage AI tools and prompt engineering to enhance content strategies and automate search-related processes.Monitor and adapt to the evolving impact of AI on SEO, staying ahead of changes in AI-driven search tools (e.g., ChatGPT, Perplexity, Gemini). Develop and implement strategies to capitalize on these formats, boost Tractian's brand visibility, align with shifting user behavior, and drive qualified lead generation.Collaborate with the web development team as a mutual reviewer, ensuring updates align with technical SEO standards, usability requirements, and CRO best practices.RequirementsBachelor's degree in Marketing, Computer Science, or a related field.5+ years of experience in technical SEO with a proven track record of driving significant organic traffic growth.Advanced proficiency with tools such as Screaming Frog, SEMrush, Ahrefs, Google Search Console, and Google Ads.Strong understanding of web technologies and their impact on SEO, with the ability to collaborate with developers to optimize web architecture for search performance.Expertise in structured data, schema markup, and advanced on-page SEO techniques.Analytical mindset with the ability to interpret complex data sets and translate insights into actionable strategies.Excellent communication skills to collaborate effectively with the Paid Search Specialist and other stakeholders.Deep understanding of how organic and paid search strategies integrate to maximize ROI and enhance SEM performance.Bonus PointsGoogle Analytics and Google Ads certifications.Experience with A/B testing and user experience optimization to enhance on-page conversion rates.Proficiency in scripting languages (e.g., JavaScript) for implementing advanced on-page SEO enhancements.Prior experience with international or multilingual on-page SEO strategies.Contributions to on-page SEO publications, blogs, or industry forums.CompensationCompetitive SalaryPremium Medical, Dental, and Vision CoveragePaid Time Off (PTO): 15 Days401(k) Retirement PlanLanguage Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.Gympass Membership - Access a wide range of gyms and training programs.Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world. Tractian
...Job Description Job Description Warehouse Order Picker Job Description This position is responsible for loading beer delivery trucks... .... Loading. Experience with pick sheets. Warehouse packing. Warehouse forklift operation. Ability to lift 30 lbs repetitively...
...with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prev Technician, Animal, Animal Care, Technology, Healthcare Bio-Techne
...Job description Toker's Guide ( tokersguide.com ( isa DC-based start-up and cannabis review site that is rapidly growing. We are looking for cannabis connoisseurs who think they have what it takes to join our ranks as a reviewer of Virginia andWashington DC marijuana...
...Undisclosed Description Full-TimeAre you looking for a fun and rewarding place to work? National Fitness Partners (NFP) serves more than one million members at 170+ Planet Fitness clubs throughout the eastern U.S. At NFP, we believe in the opportunity to transform...
...Job Description Job Description JOB TITLE: Laundry Attendant DEPARTMENT: Laundry The Comfort Inn located in Caldwell, Ohio is looking to add to our award winning team! Job Description: The laundry attendant is responsible for sorting, washing, drying, folding...