Job Description

Vice President of Marketing – Home Improvement Industry Experience Required

Location: Pembroke Pines, FL

Salary: From $140,000 per year

About Us:

Florida Home360 is a leading provider of high-quality impact windows & doors, roofing, and solar panels, dedicated to enhancing the energy efficiency and aesthetics of homes throughout South Florida. With over 15 years in business, a team of 70+ employees, an A+ BBB rating, and 600+ 5-star Google reviews, we pride ourselves on exceptional products and customer service.

Position Overview:

We are seeking a dynamic and results-driven Vice President of Marketing with  extensive experience in the home improvement industry . The ideal candidate will have a proven track record in lead generation, brand management, and both digital and offline marketing channels. Crucially, this role requires demonstrated expertise in managing home improvement call centers and leading canvassing teams.

Key Responsibilities:

• Lead Generation & Appointment Setting: Develop and execute comprehensive strategies across multiple channels; supervise the appointment setting team to maximize conversion rates.
• Call Center Management: Oversee the operations of our in-house call center, ensuring high performance in lead generation and customer engagement.
• Canvassing Team Leadership: Lead and manage the canvassing team to effectively reach potential customers and generate leads.
• Brand Management: Maintain and enhance our brand identity; oversee website design and content to ensure an engaging user experience.
• Digital Marketing: Implement strategies across all digital channels, including PPC, SEO, SEM, email marketing, and social media; monitor and optimize performance metrics.
• Offline Marketing: Plan and execute campaigns such as direct mail, print ads, and events; manage vendor relationships and evaluate campaign effectiveness.
• Team Leadership & Budget Management: Build and lead a high-performing marketing team; manage the marketing budget and allocate resources effectively.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of marketing experience with a proven track record in the  home improvement industry .
• Demonstrated experience in managing home improvement call centers and leading canvassing teams.
• Strong leadership skills with experience in team building and motivation.
• Deep understanding of both digital and offline marketing channels.
• Experience with appointment setting processes and lead conversion strategies.
• Excellent communication, analytical, and problem-solving skills.

Benefits:

• Competitive salary and benefits package, including health and dental insurance, and paid time off.
• Opportunity to make a significant impact in a growing company.
• Collaborative and supportive work environment.

Schedule:

• Full-time, Monday to Friday; weekends as needed.

Location Requirement:

• Ability to commute to or relocate to Pembroke Pines, FL 33029 prior to starting work.

Application Process:

If you are a passionate and results-oriented marketing leader with the required home improvement industry experience, including managing call centers and canvassing teams, we encourage you to apply.

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